Innovazione Aziendale
Methods and tools to face change in the enterprise
Organisations often undermine their own results precisely when it comes to driving growth through innovation. Companies that can count on brilliant engineers, creative marketers, experienced managers and executives still get their strategic choices wrong. Is that inevitable, because innovating is inherently hard, or is the approach itself flawed? The book argues for the latter and explains why.
The authors propose an effective, applicable and concrete method, which has become the manifesto of the Innovation Movement. Real examples and best practices guide decision makers along the whole path, from the birth of an idea to its delivery, through the most delicate stages: resource allocation, cuts and budgeting.
More than a handbook, it is a spur to start a journey that is essential to thrive in today's market. Written with Stephen K. Markham and Paul C. Mugge for Tecniche Nuove.
Future Scouting & Innovation
Every week, a considered reading of the technology signals that are changing the world.